Research Of The Dynamic Relitionship Between Social Capital And Knowledge Sharing On Social Networks

Withtheincreasing competition of enterprises and uncertainty of the environment, knowledge has become the core competitiveness of enterprises, and how to facilitate knowledge sharing has become one of the major concerns of enterprises. In recent years, with the emergence of social networks, knowledge-based social networks provide a new platform for knowledge sharing. However, the process of knowledge sharing on social networks is quite different from that of face-to-face communication and knowledge sharing process on social medias. These differences are likely caused by social capital on social networks. What’s the relationship between social capital accumulation and knowledge sharing behaviors? This article will focus on the relationship between social capital and knowledge sharing on social networks, and the empirical study is based on the largest knowledge sharing social network "Zhihu" to further reveal the law of knowledge sharing. The main contents and achievement are as follows:1. Conduct the exploratory research of the relationship between social capital and knowledge increasement on social networks.First of all, I have a review of relevant research on knowledge sharing and social capital. Most of the researches on knowledge sharing use questionnaire or simulation, there is little empirical approach to knowledge sharing behaviors on social network. Even though there are many factors that have influence on knowledge sharing, knowledge sharing behaviors on social networks are likely to be affected by social capital. Therefore, we focus on the situation when people have knowledge sharing on social networks, how their social capital influence their knowledge.2. The measurement of knowledge and social capital on social networks.Studies on the motivation of knowledge sharing primarily used questionnaire, which individual’ knowledge is obtained subjectively. And the researches on social capital measurement have not been performed on social networks. In this paper, in order to describe individuals knowledge and social capital more objectively, in reference of the existing researches, I develop the measurement of social capital and knowledge according to the characteristics of the chosen platform.3. Compare the difference of knowledge sharing result on social networks to that of face to face communication and social media platform.To better understand knowledge sharing on social networks, this paper will compare the result with researches based on face-to-face communication and social media platform, and analyze the differences of the knowledge sharing results.