Research On The Development Strategy Of Excellence Group Qingdao Company

In recent years, with the national macro-control increasing and the degree of real estate market continue to improve, the survival and development of real estate company is facing the global competition, the market supply and demand, the macro environment and technology update threat. As a regional Real Estate Company group brand of the Excellent group Qingdao company at this stage of development, facing the same problems in. Through a detailed analysis of the development status, the Excellent group Qingdao company the macro background and threats, to explore the internal resources and external environment of the advantages and disadvantages, seek the strategy to the future development of the company, provide advice to realize the sustainable development of the company.This paper uses relevant theories and methods of enterprise development strategy, strategic environment of Excellent group Qingdao company, strategic goals and strategic measures to carry on the concrete analysis.Firstly introduces the background of Excellent group Qingdao company and management development, followed by the introduction of domestic and foreign related enterprise development strategy theory and research literature, and then use the theory in-depth analysis of enterprise development strengths, weaknesses, opportunities and threats and other aspects of the situation, and finally puts forward suggestions on the development of the strategic choice for enterprises to achieve sustainable development in the fierce competition:try to diversification, differentiation business model; expand the financing channels; new projects, new city expansion; maintain the hold type property investment. At the same time puts forward some concrete measures for the implementation of enterprise development strategy:commercial operation platform as the cornerstone, the implementation of diversification business strategy; in the integration platform for the wing, so that the industry and finance as a whole;3with efficient operation mechanism to promote the new project and the expansion of the city; organizational structure optimization and the establishment of the incentive mechanism.This paper studies the development strategy of expectations for Excellent group Qingdao company can provide a reference for the future development of the development strategy of the enterprise, at the same time consideration on the future direction of development of real estate industry Chinese.