| Since2003, China’s real estate industry has developed rapidly. With theimprovement of market economy and real estate market matures, real estatedevelopment enterprise’s competition has become increasingly fierce.CITIC real estate limited is engaged in the development and construction ofreal estate projects in Changchun company, since2006, the CITIC companyspecialises in Changchun,"CITIC city" project development and intensive cultivation.Up to now, the project single disk performance with CITIC in Changchun City, thecompany has steady among the first-tier local real estate development enterprises,sales market share has been stable at around5respectively for four consecutive years.Relying on a good business model, Changchun companies on corporate brandbuilding and market reputation of all achievements,"CITIC real estate" high-endbrand image, comprehensive strength and responsible central market had built inChangchun.In the real estate market matures, sales price of an uncontrollable condition, tosurvival and development of enterprises, it is necessary to proceed from the enterprise,establish an effective management methods, and improve the level of enterprise costmanagement, reduce operating costs of real estate projects, and increase project costmargins. At the same pricelevel, with lower cost, to provide customers with betterproducts and services, this is real estate development enterprises in the increasinglyfierce market competition to win the most direct and effective way.In accordance with the strategic deployment of CITIC real estate headquarters,Changchun has confirmed that current basic development strategy for: deep, radiationsurrounding a prosperous economy in ChangchunCity, focusing on expansion oflow-cost, low investment, low threshold and quick return of quality projects. LightPark Project total investment scale about for1.59billion yuan, total points two perioddevelopment, currently, a period development engineering has completed, II period engineering in starts stage, in this special period, combines project a periodengineering completed settlement reality, integrated using compared method, andfactors analysis method, and structure percentage method, method, on a periodengineering cost costs for analysis, find project cost control of weaknesses, and takehas targeted of cost control measures, on II period engineering of developmentconstruction, has very important of guide role.Reasonable cost effective control of real estate project development,throughout the project investment decision phase, design phase, project contractingand project implementation phases, can be said to be a system to control the process,it has the characteristic of the whole members and whole process. Combines lightPark a period project construction situation, can see CITIC Changchun companyproject cost control in the exists problem following: design cost high; contractprocess management not in place, change control difficult; lack science for fundsmanagement of means and method; ignored project "quality cost" of management andcontrol; ignored project "duration cost" of management and control; no formed setperfect of accountability, and right, and Lee phase combines of management system.For light Park project a period engineering development in the appeared of costmanagement defects, project II period engineering construction in the, CITIC realestate Changchun limited should strengthened investment and design links, andenrollment bid links, and procurement links and engineering management links ofcost control, while strengthened funds management, and established set quantitativeof duties management system and of phase adapted of organization structure, improvepersonnel quality, makes cost control measures get effective executive, thus improveproject of cost margins. |
PDF Full Text Request