Study On The Impact Of Tourism Supply Chain Management On Sustainable Tourism Development

It is required that tourism enterprises participate in the world competition in a form of entire supply chain with local government and residents for the particularity of tourism products, the new demand features of modern tourists, the surge of outbound tourist population and consumption and the new network middlemen being the core enterprise of tourism. At present, the research of tourism "six-elements" has tended to be complete, but the integration research related to the factors is very scarce. Thus it is in urgent needed for the management and control of tourism supply chain. The tourism industry has promoted the economic development, but at the same time it also brought some adverse effects, for example the environmental disruption, cultural heterogeneity, the spread of disease, gambling and prostitution. So it is crying needs for the countermeasure research of tourism sustainable development. Therefor it is necessary to deep mining the inner component factors and operation mechanism of tourism supply chain and to explore its effect on the target of tourism sustainable development, so as to improve the management level of tourism supply chain, to provide new mentality for tourism sustainable development and to promote the competitiveness of tourism trade service in China.In this context, this study builds up the theory model of the relationship between the tourism supply chain and the tourism sustainable development, through the correlation literature review, adopting the method of normative and empirical research. The survey data is obtained through questionnaire both on the spot and online in all kinds of tourism enterprises of Hainan province. Several mathematical statistical analysis are operated by SPSS17.0and AMOS17.2like the descriptive statistics analysis, the reliability analysis, the validity test, the factor analysis, the variance analysis and the structural equation model analysis. Some basic conclusion is acquired as follows:(1) Through the exploratory factor analysis, five factors of tourism supply chain are achieved, namely:the enterprise strength, the enterprise operation, the corporate reputation, the corporate services and the enterprise customers. While four factors of tourism sustainable development are also gained, namely:the protection and development of environment, the lasting use of resources, the travel experiences and the welfare of residents.(2) The results of the structural equation model analysis shows that:there is a significant positive effect between the tourism sustainable development and the enterprise strength and customers, but not with the enterprise operation and services. Meanwhile the hypothesis between the tourism sustainable development and the corporate reputation is only partly verified.(3) The results of the variance analysis shows that:from the aspect of individual characteristics, the factors who has significant effects are:the age and position layer with the corporate reputation, the working time with the corporate reputations the environment protection and the resources using, the degree of education with the customers. Simultaneously from the aspect of organization characteristics, the factors who has significant effects are:the type of enterprise with the corporate strength、operation、 customers and the residents welfare, the enterprise property with the customers、the resources using, the number of staff with the enterprise strength、customers and the travel experiences. Ultimately this paper gives the corresponding countermeasures according to the results of the study.