The Research Of The Propaganda Strategy To The Project Of Enhancing The Ability Of Society By China Associaition For Science And Technology

China Association for Sustainable Society to carry out in support of capacity building projects, by the "outstanding scientific and technological community award" award 45 learn science communication activities, development and expansion of service to the community learn to function in the promotion process, there are still a lack of interaction timely response is not strong sense of social responsibility and other issues, these problems referent of the common problems in communication and information technology association in urgent need to explore a set of both theoretical and practical operational guidance promotional strategies in order to achieve national science communication and services to build, share, exchange, interactive and personalized promotion.The ability to enhance research to learn the special publicity for the case, by reading literature, text analysis, qualitative and quantitative research, believes in the new media environment, science and technology China should learn through concept,content, organization, community four the angle, flexible The application of adjustment policies, focusing on science and technology to promote its professionalism, citizenship, equality and science-oriented, awareness-raising appeal and social responsibility Society, Institute of Modern Media Service System Construction. Through various science and technology together to meet the needs of the audience, to maximize the effectiveness of communication and information science and technology, effectively guide the work of the China Association for its respective Institute.