The Analysis About The Influential Factors Of Foreign Exchange Earnings By Tourism In Sichuan

As a sunrise industry, tourism is known as smoke-free industry, and it has strong comprehensiveness and wholeness which promote the development about national economy.Facing the decline of the economic situation, China’s economy also face the situation of reform at the same time, after the financial crisis, based on tourism’s strong industry relevance and leading role, many provinces give priority to tourism development. As one of the most important thing to promote rapid development of tourism, inbound tourism is not only beneficial to increase foreign exchange earnings, but also can effectively promote employment and relevant industry development, improve the international reputation, promote regional economic development. Inbound tourism is also an important indication of the economic strength in local travel and ripeness in opening policy internationally.“The report about the development of China’s tourism in 2013” shows that rational analysis and evaluation about tourism’s comprehensive competition among many provinces and key cities. Finally, it comes to a conclusion: Guangdong, Zhejiang, Jiangsu, Shandong, Shanghai, Sichuan, Liaoning, Anhui and Hunan are belong to the first echelon, delightfully, Sichuan is the only one province which is listed in the west provinces, so it show Sichuan is No. 1 in tourism’s comprehensive competition matters in western regions. However, Sichuan is below Yunnan, Shanxi and Guangxi in the development of inbound tourism, in fact, this do not match its tourism competitiveness level. In order to develop tourism economy of Sichuan province, and improve the foreign exchange income accounted for the proportion of tourism revenues in Sichuan, eventually achieve the goal of world tourism destination, breaking through the bottleneck of Sichuan inbound tourism development constraints, finding its way to increase the development of the tourist foreign exchange income, is an urgent thing facing the government and tourism companies in Sichuan province.This paper study of inbound tourism by using the method of literature research comparative analysis, empirical research method, at the same time, based on application of mathematical, economics of tourism, geography of tourism, marketing of tourism, sociology and so on. On the one hand, with the western province’s inbound tourism development experience I qualitative and quantitative analyze inbound tourism foreign exchange earnings growth marketing structure, consumption structure and influence factors in Sichuan; on the other hand, I use Time Sequence to analyze the affecting Sichuan’s inbound tourism foreign exchange earnings of controllable factors. Finally, I come to the conclusion tourism transportation, tourism resources, tourism marketing, quality personnel quality impact on tourist foreign exchange income was positively related to relationship. Among them, tourism marketing, personnel quality to the influence degree of the inbound tourist foreign exchange income is the largest. Therefore, the transformation government function, improving the tourism transportation, digging the cultural connotation, enhancing the service system, completing the image positioning, building tourism brand, integrated marketing channels, creating barrier-free tourism circle is the focus areas for departments and tourism enterprises in Sichuan.