Research On Diversification Strategies Based On Kernel Ability Of Civil-military Integration

With the deepening of the process of globalization and continuous innovation in technology,management,Intensified competition among enterprises,Competition forms of diversity and intensity of high pressure brings to the enterprise opportunities and challenges. Facing unprecedented competitive environment, Enterprise only targeted, scientific, clear steps, implementation of effective planning, continuous improvement, strategic planning, in a complex and ever-changing competitive environment, systematically established to keep their core competitive advantage, Staff cohesion, can be shaped into power of a unified team to win the survival and development.An enterprise "95" since, adhere to the simultaneous civil-military, science and technology, talent thriving enterprise, business strategy of diversification and globalization to achieve a sustained, rapid and healthy development, created a remarkable performance. 2010 business success achieving billion goal, but billions are not the ultimate goal of enterprise development, after billions to go, organize all of the group convened a symposium on development strategy of middle-level managerial personnel, made greater development strategic goals, group into a diversified, military and civilian integration of internationally competitive conglomerates.This article to scientific planning blueprint for the future development of enterprises as the main line, to achieve the leaping development of group strategy to improve and target follows the principles of objectivity, expertise, feasibility, accurate diagnosis in company history and current situation and related industries on the basis of in-depth research, combined with theoretical models and empirical analysis, the basis of the company’s mission, vision, and core values, Made a lot of in-depth research, analysis, argumentation, and presents industry structure combination, plate system synergy and strategic objectives, defined the strategic orientation of the Group’s main industry and design, procedures and implementation of the strategy, and systematic analysis of the major strategic cooperative relationship between the industry and the achievement of the Group’s overall strategic goals necessary safeguards. Focuses on the consolidation of the military industry group development Foundation and the future development direction of expansion and reinforcement of civilian industry as a means of expansion of the group, keep the country foster civil-military integration issues such as industry and opportunities for supporting strategic emerging industries, reflecting military plates in synergistic interactions in the development strategy of the group, Continuous improvement of enterprises ’ core competitiveness, achieved the consolidation of industry position, widening the field of development, in expanding the influence of target and turn enterprises into a diversified, and military and civilian integration of internationally competitive conglomerates.