Research On Enterprise Culture Construction Of China’s Commercial Banks

The essence of enterprise culture is the incorporation of enterprise’s habit, soul, whole value idea and material request and so on. It develops with the running of enterprise step by step. It is not only a literal meaning of the enterprise and the cultural integration, but reflects the core of enterprise values. Development of the enterprise plays a decisive role. Commercial banks belong to the financial industry, the corporate culture of commercial banks is also part of the financial culture, which contains a lot of blocks. The main content is the behavior of the staff in the course of the operation of the bank gradually formed, ways of doing things and values. The purpose of the building of enterprise culture is the will to system based rigid management of change for flexible management of people-oriented, the human resources optimization use and protect the bank’s staff to achieve the greatest value of its own at the same time also make the maximization of enterprise value. In addition, the corporate culture also largely reflect the overall concept of the bank, and the actual situation, it is soul and development of bank, and also the resources of bank. Therefore, the commercial banks to build corporate culture can not only make their core ability to improve, but also to make employees more faithful to the enterprise, so as to cultivate a cross bank staff team.Small and medium-sized bank shares outstanding-- Bank of Chongqing, exact proposed "Benedict Shou integrity, create excellence" core values, also in the core values of refined entrepreneurial spirit-- "concentric cross". In the case of the changeable knowledge environment, how to establish the perfect enterprise culture to adapt to the environment change, and make it becoming the main part of the competition ability is an important task.This thesis analyzes the current cultural status of the Chongqing Bank, and analyzes the shortcomings of the construction enterprise culture. We had a thinking of the advantages and disadvantages of the enterprise culture and the challenges. In the end, we put forward some measures and methods for the construction of enterprise.