A Study On The Construction Of Enterprise Culture In China 's Commercial Banks

Enterprise culture was first proposed in the 1980 s, with the continuous development of economy, people gradually realized that enterprise culture plays an important role for a long-time, steady and healthy development of enterprises. Enterprise culture as a kind of brand-new management idea, can not only improve enterprise management level, enhance the core competitiveness of enterprises and promote the development of enterprises. As most closely contact with the economic development of commercial banks, enterprise culture is the key to its long lasting vitality. Competition among commercial banks with the development of science and technology and the deepening of economic globalization are more fierce, especially since its WTO accession, China’s market gradually opening, more and more foreign banks into. For commercial banks in China, it may be said both opportunities and challenges, on the one hand, it can continue to grow their own, on the other hand, the complex economic situation and the foreign banks’ entry also gave them a lot of pressure.Since China’s reform and opening up, the big four banks gradually transform from professional state banks to modern comprehensive commercial banks, increasingly fierce competition in the industry. Our country commercial bank enterprise culture construction and citigroup, HSBC and bank of tokyo-mitsubishi ufj, such the gap between the world’s top Banks also is very big. China’s commercial banks to achieve long term lasting development cannot only focus on deposit growth numbers or profit growth, not only pay attention to the speed of development, but also attach great importance to the development of the quality. To improve the quality of the development, it has to pay enough attention to the construction of enterprise culture. After years of development, our country commercial bank enterprise culture has obtained certain effect, but compared with world renowned international banks, it has much room for improvement. Combined with the situation and on the basis of the country, we explore our own bank enterprise culture.This article, in the first place, expounds the definition of corporate culture and commercial banks expatiates on the connotation of enterprise culture, in the next place, analyzes our country commercial bank system culture, service culture, and the current situation of the construction of risk management culture, and then to citigroup, HSBC and bank of tokyo-mitsubishi ufj, and the merit of foreign commercial bank enterprise culture construction. By comparing the discovered problems in our country commercial bank enterprise culture construction, these problems are analyzed. And aiming at these problems, the author puts forward the corresponding solutions. In the final conclusion, this article has carried on the induction and summary.