Analysis Of Enterprise Culture Construction Of Commercial Bank In China

With the entrance of WTO, it brings both challenges and chances to the banks in China. The advanced concepts of management of corporate culture in foreign corporations have generated a huge pressure of competition to our commercial banks. Only after we establish the advanced corporate culture that is in accordance with our national conditions under the modern enterprise financial system, and possess both the appearance and the spirit of modern banks, can our banks never fail in competition.The characteristics of organizational memory and the socialization process bring a significant meaning of leading to the commercial banks of China, which cover a vast territory and with diversified human culture as well as the branch offices. This thesis, by using SWOT analysis and Porter strategic management theories, and, analyzed the advanced corporate culture both in China and abroad, then, benefied from the successful experiences of corporate culture construction both in domestic& international, and also learned from the personal experiences in bank. Analyze the demerits and mistakes in construction of corporate culture by making good use of real documents. Then submit the cultures such as building structure mode culture, boss culture, internal system culture, market positioning culture, credit risk management culture, cultural behavior and social responsibility, talents as well as innovation culture. These cultures above may be helpful for modifying the internal structure in Economies in transition of our country. I hope my opinions and suggestions of construction of socialist corporate culture, which is suitable for our national conditions, may play a role in enhancing our ability to integrate the resources of commercial banks and promoting market competitiveness...