Production And Operation Management Strategy Of Newsun Auto Bearing Manufacturing Co., Ltd.

With the increasingly fierce market competition, more and more managers of manufacture enterprises come to realize that Enterprises to participate in market competition strategy is more reflected in the operating costs of the production control than the core technology competition. Japanese company minimize their cost through successful controlling on manufacturing operation, therefore their products are more competitive in the market worldwide, this make people realize the importance of production management and control. Production and operational strategy formulation has become a necessary condition for the future survival and development of enterprises and enhance the core competitiveness.Recently, Automobile consumption provide a broad market space for auto parts manufacturing industry. Demand increases year by year, Newsun company’s profit level decreased instead of increasing accordingly. Enterprises urgently need a good strategy to guide the company’s manufacturing situation, to reduce cost、increasing production efficiency、enhance the core competitiveness to achieve strategic object of the enterprise.This thesis takes the production of strategic management theory as a guide, using PEST analysis method, Porter’s Five Forces Model to do an objective analysis and evaluation on Newsun company’s external environment, point out what kind of opportunities and threats that Newsun company’s external environment is facing; followed by the SWOT analysis on Newsun company’s internal environment resources, deeply meticulous research on the production capacity situation, analysis on Newsun company’s core competitiveness, evaluate the strengths and weaknesses of Newsun company’s.Internal resources; then summarize the current situation on production operation problems of Newsun company, combined with the current production situation to develop production operating strategy for Newsun company.Finally, give some concrete ideas and methods to ensure the effective implementation of manufacturing operation strategies. Also hope this thesis can provide some useful perspectives.reference and experience in order to improve production and operational status for those companies which has similar situation.