Research On Evaluation Of Rural Tourism Destination From The Perspective Of Sustainable Development

Rural tourism is not only a hot topic in China's tourism development in recent years,but also an important starting point for the development of rural economy and society.However,impacted by the tide of urbanization and modernization,many places have seen the weakening of rural space and the phenomenon of "one thousand villages and one flour" in the development of rural tourism,which has directly led to the weakening of the rural nature of rural tourism destinations,thus affecting the sustainable development of rural tourism.Therefore,it is necessary to strengthen the evaluation of rural tourism in order to provide scientific guidance for the sustainable development of rural tourism.Based on Life cycle Theory,Sustainable Development Theory,Experience Economy Theory and other relevant theories,this paper sorts out the relevant research results of rural tourism and rural nature at home and abroad.Using the method of literature analysis,this paper sums up the rural evaluation index factors,and through expert consultation and scoring,determines 22 index factors that affect the rural.Using analytic hierarchy process to construct the evaluation index system of rural tourism destination;Using questionnaire survey method to collect the data and data needed by the research area;Finally,fuzzy comprehensive evaluation method is used to evaluate the rural nature of the rural tourism destination in Guangyuan city.This research evaluated the rural nature of Guangyuan City's rural tourist destinations by the field research of Guangyuan City in Sichuan Province,conducted the SWOT analysis based on the evaluation results,and put forward suggestions and countermeasures for the sustainable development of rural tourism in guangyuan city from the aspects of promoting the integration of rural tourism industry,creating rural tourism brands,protecting ecological environment and rural scenery,improving infrastructure construction and architectural features,maintaining rural residents' production and lifestyle,enhancing the participation of tourism community,digging into rural culture,and strengthening the publicity of rural tourism.