The Research Of The Credit Scoring Model For Economy Hotels In China

According to the prediction of the WTO, China will become the world’s leading tourist destination by 2020.The number of tourists to the whole east Asian and the Pacific-Asian region will rech 438 billion,At least 31% of which will visit China. economy hotel is tightly closed with tourism,which will face the challenge of fast development. If economy hotel want to realize accelerated growth,they will need massive fund.Therefore,There is such a huge demand for evaluating the credit of economy hotel.However,as to traditionary credit scoring model,its index has limitations.For that credit scoring model influence not only the decision of investors but also the future development of economy hotel. as the result,this paper attempt to construct a credit scoring model applying for economy hotel,wishing to provide certain reference for the research of economy hotels’ credit.At first, this paper analysis the characteristics of economy hotel, and expounds the limitations of traditional credit scoring index system, and illustrates the necessity of the new credit rating model for economy hotel. Then, it starts from factors influencing the credit of economy hotel, refering to traditional enterprise credit rating index system, and builds the economy hotel’s credit scoring index system including 5 primary indicators and 16 secondary indicators, using the AHP to determine the scoring index weight, fuzzy comprehensive evaluation method is used in establishing the industry’s credit scoring model. the paper takes 7 Day Inn for example,evaluates its credit conditon. Then, select its rating of 2008 and 2012 for longitudinal comparison.meanwhile,apply the traditional enterprise credit rating model to evaluate the ratings of this two years,and make a horizontal comparative analysis of the ratings of this two credit rating model.The result of this paper shows the new model is available,and its performance is better than the traditional credit rating model.