Business Model Research On Network Copyright

Network copyright has become the central issue in the internet circles, and it is critical for the development of network products to research the network copyright. The mushroom of network copyright has brought the opportunities and challenges to the internet in China and traditional copyright. Network copyright contains the double characteristics both like network’s openness and copyright’s privacy. The coordination on these two opposite characteristics reflects the balance the interests between the individual and the public. Optimizing network copyright makes the difference in the development of copyright economy.This paper analyses the structure of industrial chain in network copyright and the main profit model, and even generalizes the foremost characteristics. It also makes the contribution to analyzing the key elements for blocking the development of network copyright. The author quotes the case of Cloudary,which has really successful operation experience on copyright. The industry on network copyright can refer the diversification strategy and industrial integration of Cloudary. Based on these analysis of Cloudary, the author probes the direction of network copyright, taking the balance of interests, the preparation of law, chain integration and the innovation of profit model.When the author explores the network copyright comprehensively, he takes the laws and regulations in the first place regards the profit model as the core and refer to the thought of integration in industrial chain. The preparation of law includes exploring the relationship between the owners’each interests, and the owners’ interests of copyright and customers’and conclusing the main form and exception of balance in respective interests, such as fair use and statutory license, and even researches some forms of authorizing in network copyright. The integration in industial chain illustrates the form of integrating the industrial chain including the integration in content, channel, technology and capital, even compares their advantages. Based on the customers’profit and these three fields such as the operation in capitalization of network copyright, the horizontal differentiation of service and the vertial diversification of expanding operations, the profit model’s goal is to seek for the new methods of developing network copyright in China.