Research On Sheep Industry Business Model Of Hulun Buir City

Hulunbeier is minority regions of China, the economy of less developed regions. Sheep industry is the traditional industries of Hulunbeier, abundant vast grassland and abundant agricultural resources for sheep production. Play area feature industry can bring great benefits to the local economy and society,so do a good job Hulunbeir stronger sheep industry is crucial for local economic development and meaning; With the pastoral livestock industry Hulunbeier of farming area in recent years, the development and importance of the sheep industry has entered the initial stage, and the emergence of a variety of sheep industry business model.The paper based on agricultural industrialization and industrial organization theory, described by statistical analysis Hulunbeir sheep Industrialization operating status quo; summarized the five kinds of business models, namely:Leading Enterprises + Breeding base, Leading Enterprises + Farmers and Herdsmen Professional Cooperatives, Leading Enterprises + herdsmen, Farmers and Herdsmen Professional Cooperatives,Brokers+herdsmen. Through visits to relevant government departments and the three leading companies, three farmers and herdsmen professional cooperatives, a standardized farming demonstration area, five large farms and a research Gacha, one of the key information interviews and other fieldwork; critical information and in-depth interviews conducted field survey questionnaire, with typical Case analysis of the various components of the business model business entities, industrial chain, mode of operation and the interests of the coupling;Then, analysis of the advantages and disadvantages of various types of models, and proposed two targeted optimization business model: Leading Enterprises + Farmers and Herdsmen Professional Cooperatives + Breeding Base,Farmers and Herdsmen Professional Cooperatives; Recommendations:①Specification pasture land transfer process, establish a rational and stable profit mechanism. ②Strong support the development of Leading Enterprises, strengthen sheep bases. ③Actively foster and develop co-operative ④ Promote the sheep industry brand management strategy to increase brand marketing efforts.