Research On The Marketing Channel Conflict And Countermeasure Of Qingdao Soda Ash

With the rapid development of economy, soda ash production capacity continues to increase, market imbalance between supply and demand, and market competition is becoming increasingly fierce, Qingdao Soda Industry marketing channels by huge challenges, channel conflict is becoming more and more serious. Because of the long-term lack of awareness of channel conflict management and effective management mechanism, in the face of the increasingly serious problem of channel conflict, Qingdao alkali industry marketing management personnel, helpless, can only see recruit and recruit, very passive. Therefore, how to prevent and effectively solve the channel conflict, the maintenance of the stable development of channels, become difficult problem of Qingdao alkali industry marketing and management personnel.This study through the literature research and empirical analysis combining research methods, the Qingdao alkali industry marketing channel conflict problems and solving measures. This paper is divided into 7 chapters. The first chapter mainly introduces the research background, purpose and significance of the research, the research trends and trends of the domestic and foreign channel conflict, and points out the main contents of the research, and gives the technical route and research methods. The second chapter describes the relevant overview of this study, including the content and types of marketing channels and the type of conflict between marketing channels, to provide a theoretical basis for the following research. The third chapter analyzes the internal and external environment of Qingdao alkali industry marketing. The fourth chapter points out the manifestation and management of marketing channel conflict problems in Qingdao alkali industry. The fifth chapter analyzes the causes of conflict in the marketing channel of Qingdao alkali industry. The sixth chapter puts forward the marketing channel of Qingdao alkali industry conflict measures. The seventh chapter draws the conclusion: the channel conflict is inevitable in any channel, can not be eradicated, must be treated correctly. Channel conflict has two sides, which is both constructive and destructive, and it can play a constructive role if it is effective. Qingdao soda ash should be combined with their own situation, aiming at the problems in practice, and to improve the management of channel conflict.