| The 18 th CPC National Congress points out that population urbanization will be the main growth point of China’s economy. In the context of the continuous large-scale population migration, the city’s real estate industry is facing greater pressure, but also to the city’s managers put forward higher requirements. Hangzhou, as the center of economy and education in Zhejiang Province, a large number of college graduates from the school to the community. These young people in the economic construction of Hangzhou to make a contribution, at the same time, the urgent need to address housing problems.Influence of university graduates housing tenure choice model is established based on housing consumption and hire purchase choice literature, systematically analyzes the factors that influence college graduates housing tenure choice. Followed by the Hangzhou University Graduates 314 valid questionnaires, using SPSS analysis tools of the logistic model analysis of graduate students hire purchase choice behavior factors were studied and found sex, working years, registered permanent residence, prices are expected, the concept of housing, parents funded these six factors significantly influence of graduate students in the purchase of housing choice. Finally, combined with the results of quantitative analysis, from the improvement of housing security system, the reasonable control of the real estate market price, and put forward the relevant suggestions and measures. |
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