Supply Chain’s Relationship And Coordination Mechanism Based On Relational Contract

With the globalization of markets, more in-depth, communication has become increasingly important, and the mobile phone as a communication tool is playing the role of a bridge. Domestic and foreign manufacturers have wanted to capture the communications equipment industry. How can grasp the opportunity to get to take long-term benefits for the major smart phone manufacturers is bound to face a challenge. Like these large intelligent electronic products development company for product design and marketing of innovative electronic products. During the product development process, product design will change with market conditions changed and adjusted at any time. If its parts suppliers of raw materials can not provide a clear capacity investment plans, new products will lead to greatly delay.From the background of electronic products in the face of globalization unfolds,research echelon supply chain decision optimization mechanism between electronic products suppliers and buyers, to study cooperate deeply and decision’s optimal selection from the relational contracts. By the best price and the best number of buyer’s relational contract and supplier’s discounts to develop decisions, the two sides so as to achieve an increase in profit after optimization of the decision-making.The paper firstly leads research content about decision departure of both supply chain of electronic products from the industry perspective by describing research background and significance. Research status overview of supply chain contracts,concepts and research status of relational contracts, as well as an overview of supply chain coordination mechanism.Second, from a single two-stage supply chain under the game to start, expresses decision selection in the integrated supply chain capacity and decentralized settings supply chain.Finally, from the introduction of buyer’s relational contract, buyers makes relational contract of commitment price to encourage suppliers to make a reasonable production capacity, to meet the needs of buyers in the future market. In addition to developing relational commitment contract price, buyer finds volatile situation in the market price, should take the development of commitment to purchase quantity. Supplier according to obtained information, including the terms obtained from relational contract, to develop appropriate capacity planning. As a supplier will be through pricing discounts to encourage buyers to develop a reasonable relational contract, to prevent the occurrence of moral hazard in order to optimize selection decisions to a certain extent.