Research On Network Marketing Strategy For Taobao Store

With the continuous development of network, the Internet has penetrated into all fields of social life, hence the business activities of enterprises have been changed. Especially the electronic commerce has developed rapidly in recent years, promoting business activities on the Internet has gradually become an important business strategy. Enterprises have gradually realized that there will be bright prospects for development in the field of e-commerce.The popularity of the network provides a good platform for the development of retail business. Network marketing has gradually risen. A large number of network retail websites have emerged on the internet. The most promising one is Taobao website, which belongs to the Alibaba Group. With the expansion of Taobao, it has occupied the dominant role in network of the online retail market. This paper mainly discusses the network marketing strategy from the prospective of Taobao store sellers,aiming at exploring a set of suitable marketing strategies for most Taobao sellers, which provides references for Taobao store operation.Based on online marketing strategies, analysis on macro online storeping environment, and status quo of the market, this paper provides a brief introduction to the development course of Taobao, and discussion of marketing advantages of online and real stores respectively. Besides, it presents opportunities Taobao stores face in the context of improved network facilities, rapid expansion of storeping market, and the strategy of great Taobao. This paper mainly discusses online marketing strategies Taobao stores owners can take from both fundamental and extensive marketing strategies. For example, how can they maximize free data, multiply channels of data resources, and constantly optimize users’storeping experiences. The paper tries to summarize marketing data from buyers’ purchasing behavior, thus helping Taobao stores owners establish fundamental marketing strategies concept. For some growing Taobao stores, this article focuses on how to establish a brand image, improve channels of sellers’purchasement, and how to use storeping apps on smartphones to do network marketing. Finally, with Er Hui Mu Taobao store as an example, this part discusses the store’s successful experience in network marketing, trying to find out useful marketing strategy which other Taobao sellers can draw on.