The Performance Evaluation Of Supply And Marketing System Based On The Balanced Scorecard

Performance appraisal is a basic task in human resources management, in the aspect of cultivating the core competitiveness of an enterprise plays a key role. With domestic economic marketization degree of ascension, our country enterprise faces at home and abroad is becoming more and more fierce market competition, with a scientific, reasonable and fair way to company employees and executives to evaluate the performance of it is very important. As a result, supply and marketing system enterprises also want to keep up with the pace of The Times, constantly improve the level of enterprise internal performance management, improve their competitiveness in the market. However, current situation of supply and marketing enterprise performance management system in our country, there are a lot of problems. For executives’ performance appraisal, for example, are usually small amounts of financial indicators for assessment, part of the application of the balanced scorecard to the inspection, also hard to the comprehensive evaluation on the four dimensions, fewer to the personal ability this part carries on the comprehensive evaluation. Again, such as, appraisal main body of a single not comprehensive, not comprehensive assessment of executive performance, less set up special executive performance appraisal committee and similar institutions, usually just appraisal by the audit department or personnel department to part-time jobs. Therefore, supply and marketing system to our country enterprise executives’ performance management research has very important practical significance, can corporate executives for China supply and marketing system of performance management to provide important basis and the suggestion.On the basis of the existing performance management theory research, this article combining with the actual situation of supply and marketing system of enterprise performance management, its executive performance evaluation index system is the research and design. Against problems existing in the study of executive performance appraisal, to optimize the performance evaluation system and evaluation results, the concrete including performance evaluation index system design, performance evaluation index weight assignment, evaluation of the performance appraisal process and perfect assessment results, in anhui province supply and marketing executives performance appraisal system for the future to provide theoretical support and constructive Suggestions. The article structure mainly includes the following several parts:the first chapter is the introduction, mainly elaborated the research background, significance, contents, ideas and methods, etc; The second chapter mainly discusses the research introduces the related concepts, theoretical basis, and the research status at home and abroad is summarized; The third chapter from the introduction to the background of the HL co. LTD., on the basis of the description of the current situation of executive performance evaluation, analyze the existing executive performance appraisal result and effect and evaluation; The fourth chapter according to the results obtained from the third chapter, using the balanced score card related theoretical basis, combined with analytic hierarchy process (ahp) to give different weights for each dimension, the executive performance evaluation system to design the HL co. LTD., in the design process into the personal comprehensive ability dimension evaluating factors; The fifth chapter of the article summarizes the research results and research, and put forward opinions and Suggestions.Features of research and innovation of this paper lies in two aspects of research perspectives and research content. Research perspectives on a lot of literature, research results of predecessors under the premise of finishing, summarized and reviewed, combined with a background in supply and marketing system is the typical representative enterprise basic information of the HL co. LTD., optimized design method of balanced score card, increase the dimension of personal comprehensive ability, and on the basis of the weights of different dimension given, combining qualitative indexes and quantitative indexes, design of executive performance evaluation system of the enterprise. Among them the qualitative indicators of the human resources department is responsible for the inspection, and audit departments to examine the quantitative indicators for. In this way, to optimize the executive performance evaluation system for the supply and marketing system with the same background enterprise performance evaluation to provide the reference. The research content, research on enterprise performance evaluation and the study of executive performance evaluation is more, the enterprise performance evaluation method of executive performance evaluation research is relatively small, in the past the study of supply and marketing cooperatives mainly concentrated in social status and economic function of supply and marketing cooperatives, and little to the club have enterprise management personnel performance appraisal indicators research, this paper under the background of enterprise in the supply and marketing system to conduct the thorough research to the executive performance evaluation, the balanced scorecard performance evaluation method is applied to the executive performance evaluation is a new attempt, designed to promote executive performance evaluation application process, promote the development of executive compensation incentive mechanism.