Information Technology Investment,Human Capital And Enterprise Performance

In recent years, information technology, the Internet, especially the mobile Internet has developed rapidly, which is changing the social-economic, lifestyle and consumption habits, but also to change this pattern of retail, retail formats and the entire flow of ecology.The development of information technology development is the critical to the integration of retail and the information technology industry. Information technology embodying as e-commerce and Internet promote the coming of “fourth retail revolution”, which made the retail business had undergone a tremendous variety in the entire supply chain and value chain. Enterprise Resource planning(ERP), customer relationship management(CRM), business intelligence(BI)as well as e-commerce, selling front POS systems have become a necessary means of retail business management. As is showed in the latest statistics of the National Bureau of statistics data, China’s total retail sales of social consumer goods in 2014 reached 2.6 trillion yuan in the name of 12% growth in 2013, while the proportion of online retail sales accounted for more than 10%. Integration of logistics and creating O2 O platform have become a hot phenomenon in the current retail market. In the phenomenon of economic growth shift, the effective use of information technology has become the key to the transformation and upgrading of retail enterprise.In order to better understand the relationship between information technology investment and enterprise performance, to explore the mechanism of information technology investment on firm performance,this paper study the impact of IT investment, human capital and their complementary on enterprise performance. First of all, this paper review related research about the complementary of information technology investment and human capital on firm performance. Basing on the relevant literature review, the paper put forward six hypotheses and the objects of the paper are the financial data disclosure of Listed Retail Companies in2010-2014, and through using SPSS 20.0 analysis software to test research hypothesis. The empirical studies show that IT investment and the interaction IT investment and human capital have a significant positive impact on the enterprise’s main revenue and net profit, but has no obvious effect on ROA.The innovation point of this paper is that we study the effect mechanism of information technology investment performance from the perspective of the complementary between IT investment and human capital. Besides, we use retail industry as sample and use hierarchical regression analysis in the study. But because of the literature which study the three together is less at home, so the selection of variables which is mainly based on the relevant studies may affect the accuracy of the research results.