Evaluation Research On Service Gapability Of E-business Logistics Enterprise In Small Towns Under The New Urbanization

Consumption habits,consumption concept,the difference of consumption mode between urban and rural residents have been greatly narrowed during the process of new urbanization,enhancing the popularization of e-business in the countryside.However,due to various reasons,logistics becomes the biggest obstacle in the development of rural e-business. Therefore, how to build a e-business logistics system covering urban and rural areas has been a common problem facing e-business and logistics. With increasing importance of small towns in urban and rural economic relations, developing logistics in small towns may be the breakthrough to solve this problem. In addition, with the improvement of the rural residents’ consumption level and the change of consumption patterns, rural e-business market has become the object for all e-business enterprise to compete.On the other hand,the agglomeration,radiation, acceptance, differentiation and other functions of small towns will directly drives the development of the rural market and business development, so developing e-business logistics in small towns is naturally on the agenda of the logistics business enterprises.And in the market-oriented economy system,enterprises play a very crucial role in the regional development.Therefore, based on the method of combining quantitative and qualitative analysis, this article analyzes which service capabilities are necessary to the e-business logistics enterprises in small towns during the process of new urbanization and puts forward some countermeasures for the development of e-business logistics enterprises of small towns.Through enhancing the service capabilities of enterprises to promote the balanced and sound development of e-business logistics in the county scale is the basic objective of this article.This article, which is divided into five parts,combines the development of e-business logistics enterprises with the background of the new urbanization.The first part is introduction,which mainly introduces the research background, purpose, significance of this article, main contents,methods, innovations and so on.The second part is the theoretical basis of this article.Firstly,with the literature research method,this part gives a clear definition of small towns and the e-business logistics enterprises service capability on the basis of current research,in order to define the scope of research in this paper. And then,this part reviews and summarizes the related research at home and abroad through the literature research.And the results found that there are various opinions among the domestic and foreign scholars on evaluation research about service capability of logistics enterprises.And very few of them focused on the research to solve the practical problems in the development of small towns and the research of e-business logistics in small towns is less,which,in fact,demonstrates the theoretical significance of this study.The third part is to build the service capability index system of e-business logistics enterprises in small towns.Secondly,this part builds a service capability index system of e-business logistics enterprise in small towns under the background of new urbanization.Finally,we improve the index system by random interviews in Lujiang and Chongqing.The fourth part,which is the top priority of this study,is to study the service capabilities of e-business logistics enterprises in small towns under the background of new urbanization by some empirical methods.Firstly,in this part,we design a questionnaire according to the final index system.Then,this part analyzes the data.At last,through a new questionnaire,this part analyzes the service capabilities of e-business logistics enterprises in small towns from the perspective of consumers.The fifth part is based on the results of contrast analysis between enterprises and consumers in the fourth part.In this part,to figure out the existing problems,this article summarizes the research conclusion and puts forward some suggestions such as enhancing carrying capacity, improving the information transparency, elevating the external environment adaptability, promoting the ability of value-added services and so on.