Research Of Tourism Enterprise Marketing Mode Based On WeChat With The Example Of Tuniu

Keep up with the trend of the times, the use of new technologies, innovative marketing model, are the driving forces of enterprise development and growth. In recent years, with the appearance of various types of Internet marketing model, many enterprises in the tourism industry gradually pay to it. With the changes of national policies of the tourism industry, regulatory environment, industry situation, competitors and enterprises internal and external environment, Tuniu company is facing the opportunities of times development as well as severe challenges. At present, the competitive advantages in the traditional tourism market of Tuniu company are under the impact of the rapid development of the Internet economy, especially with the popularity of Wechat, which is on behalf of the real-time communication software. The competition pressure of the industry is not only homogenization competition from other travel agencies, but also gradually transform into heterogeneity competition from other kinds of Internet enterprise. On the one hand, rapid diversification of the industrial environment and the interactive features of the Internet information age make Tuniu company become more and more dangerous in the tourism market competition; On the other hand, with the rise of Ali tourism, Tongcheng tourism, the company brand advantage and market value of Tuniu accumulated in the traditional tourism market are constantly being diluted.Based on the above background, firstly, this paper laid the theoretical foundation by studying the domestic and foreign experts and scholars to study the classical marketing theory, tourism marketing theory, marketing theory and social network travel decision-making process theory; secondly, put forward some marketing problems of Tuniu company, such as customer classification is not specific enough, the function is not perfect and so on, combining with the marketing characteristics and status of Tuniu company; finally, contrasted Grip Wechat marketing strategy, analyzed the advantages and disadvantages of its marketing, then put forward improvement strategies and suggestions of Wechat marketing for tuniu company, such as: strengthen the interaction between members and subdivision the types of customers, precise marketing and so on. Provided some guide of Wechat marketing for related enterprises.