Research Of Integrated Services Strategy With Customers’ Expectations For A Decoration Company

In recent years, Chinese economy rapid growth constantly, the architectural decoration industry has made great progress which is driven by the real estate industry. With the continuous improvement of the complexity of the decoration, the customer individual needs are also showing the trend of diversification, whether the decoration enterprises could give customers expected satisfaction effectively, which has become the criteria and reference of the enterprise customer service performance evaluation. This issue presents the point: the decoration companies need to focus on how to meet the customer expectations, re-examine the engineering service quality, implement the strategies of integrated services to get the customer satisfaction, get the comparative advantage in the industry competition.Although the A decoration company has made outstanding achievements in the architectural decoration field of the country, some problems arise increasingly. A decoration company needs to find the reason, implement the new service strategy, reclaim existing problems, and improve the status of the company services. The issue take customer expectations theory, perceived service quality and service quality gap theory model as the basement, analysis and research the problem and the reason of the A decoration company customer service in three aspects: customers, suppliers and the company. They need to Propose the core of the concept to meet custom expectations, aim on the decoration project management service quality problems, introduce the integrated management theory and integrated management approach, combine the decoration services and integration theory to improve the customer satisfaction decoration services. Then, the company should establish the relevant business management system to provide safeguards of integrated services for renovation policies. Finally, summarizes the conclusions of this study and propose the research prospects of integrated decoration services.The issue take the analysis of customer expectations as the start point, implement the systematic management through integrated management theory and method for the renovation process, service management system, improve the level of service integration renovation project comprehensively, advance the upgrading of decoration business benefits and rewards, promote the sustainable development substantial architectural decoration industry. The results of this study carry important significance to build renovation firms and architectural decoration industry.