Research On Project Portfolio Management In Real Estate Enterprise

In the "Chinese characteristic market economy" Chinese real estate market environmentand are changing. As the social environment changes, the constant introduction of national macro policy, monetary policy and adjustment. Real estate business survival increasingly difficult. With the rapid development of project portfolio management theory, project portfolio management is becoming more and more important for the real estate enterprises,project portfolio management has theoretical value and application is very obvious advantages, provides a powerful guarantee for the sustainable development of enterprises under the changeable environment. Strategy is a way for enterprises to achieve long-term goals, it makes the enterprise more active rather than passive to create their own future.Any real estate project is not free to choose or assigned by executive order to or obtained randomly, must be based on the development of long-term strategic goals and the design and arrangement of the decomposition obtained. Project portfolio management and enterprise strategy must be combined in order to play its real advantage. Based on the analysis of the framework of comprehensive study of the following: first, the combination of strategic management and project portfolio management, under the guidance of the strategy of enterprise development, which will improve the level of project portfolio management; secondly, through the transformation of organizational structure,management process specifications will be beneficial to improve the quality of the project portfolio management; finally sorting the project portfolio selection, evaluation and post evaluation.Successful application of project portfolio management theory to development of enterprises, will get a huge competitive advantage in the industry.