Research Based On Balanced Scorecard Performance Management System Of Yin Shengtai Real Estate Company

In recent years, China’s real estate industry develops fast. It has made outstanding contributions to our economic, and become a pillar industry of our national economy.Meanwhile, the competition among real estate enterprises is becoming more and more fierce. So establishing a scientific and effective enterprise performance management system is not only the demand of the modernization for the enterprise, but also the key to success in the fierce market competition.Yinshengtai real estate company is a Qingdao local real estate enterprises. There are many problems in the construction of its performance management system and the process of performance management. Based on the performance management theory and the balanced score card theory, from the aspects of designing performance indicators, determining the subject of assessment, determining the assessment cycle,determining the assessment methods, the application of examination results, the feedback of performance, and the communication and guidance of performance, this study comprehensively constructes the performance management system of yinshengtai real estate company, and it brings out safeguard measures of the performance management system : enhancing cognition of manages,improving the internal management system, carring out trainings in performance management,cultivating corporate culture in the dierction of performance.