An Empirical Study On The Influence Factor Of Manufacturing Enterprises Low Carbon Investment Behavior In Jiangxi Province

For a long time, Chinese scholars mostly low-carbon economy up research questions from the national level. However, significant regional differences in China, from the national level overall research and policy recommendations not necessarily coincide with the actual situation in each region, it is not conducive to the concrete implementation of the various administrative areas. Therefore, further study the investment behavior of investors the regional low-carbon economy, low carbon economy factors influence investment behavior analysis, puts forward the low carbon economy to improve investment efficiency, increase low-carbon economy investment strategy of regional economic health, stable and sustainable development is of great practical significance. However, domestic research still remain at the level of description, measurement of carbon emissions, or only at the macro level, does not really go deep into the body of carbon emissions into the system, especially not against the main micro carbon emissions- manufacturing enterprises, expand their Empirical Research on low-carbon investment behavior influencing factors uncommon for low-carbon investment behavior affect actual and potential major factors studied. This will be manufacturing enterprises in Jiangxi province as the research object, trying to make tentative efforts in this regard.Based on the literature review and organize research, and on the basis of structural equation model theory, theory of planned behavior and stakeholder theory proposed on the assumption that the model was constructed and variable indicators, collected through a questionnaire survey of manufacturing in Jiangxi province corporate data, the related data field research was subjected to empirical analysis using SPSS, AMOS statistical software were reliability analysis, validity analysis, exploratory factor analysis, confirmatory factor analysis and structural equation modeling analysis, and concluded : Government factors, social environment factors, market factors and demand affect the four dimensions of business impact factors are on the low-carbon investment behavior of manufacturing firms have had a significant impact, where government influence factors under the carbon tax, green credit and carbon emissions credits for low-carbon investment behavior are determined manufacturing enterprises have had a significant impact; the industry level of technological development and environmental management certification under the environmental factors of the social behavior of low-carbon investment manufacturing enterprises produced a significant impact; energy-saving product certification cost and low-carbon investment behavior of manufacturing enterprises under market factors had a significant impact; the strength of the profitability of enterprises under the influence of factors, the level of financing costs and financing capacity of the manufacturing sector low-carbon investment behavior of enterprises had a significant impact, which confirms the hypothesis, and finally put forward some concrete proposals.