Consumer Research On Beef And Its Consumption Patterns And Preferences

China's beef industry has grown rapidly in recent years.In 2016,per capita meat consumption in China is about 59 kilograms,which is twice the world average.Per capita meat consumption in east Asia is expected to double in the next 20 years and the beef industry will continue to develop.This paper mainly discusses the present situation of beef and its products in China in recent years,and the products form and consumption characteristics of beef and its products in the market.Analyze the consumer's acceptance and consumption patterns of beef and beef products,summarize the existing problems in beef market and propose solutions.Compared with the existing research,this paper counted 1894 consumers population information(gender,age,occupation,income level,level of education,etc.),through the analysis of the basic population information consumer different consumer groups in the influence factors of buying beef: buy site,sensory requirements,product information,packaging,cooking methods,like recreational products,taste,etc.Using cross analysis and chisquare test methods to observe the frequency of different income levels of consumers to eat beef,the concept of equivalent income of people will choose beef products,and place of what kind of meat are most popular and choose their reasons,the education level and the relationship between the choice beef products,age and income will affect the location of the buy beef and its products,the relationship between the survey also collected consumer reaction beef market existing problems and Suggestions,acquisition and put forward the improvement method.In this study,the main results were as follows:1.There are 825 men and 1,069 women were women.Of those,25 were surveyed,with 1167 respondents between the ages of 18 and 30.There were 615 respondents between the ages of 30 and 50 and 87 of those over 50.There are 262 employees in the factory,422 civil servants and workers,735 students.Of the 592 respondents with a food background,the meat processing companies accounted for 82 people,compared with 1,220 for the food industry.There are 799 people who earn less than 2,000 yuan,543 from 2001 to 4,000 yuan,and 334 for 4001 to 6,000 yuan,and 218 for more than 6,000 yuan.Education literacy level,the primary school and the following are 155,middle school students 456,university and above 1283.2.The beef consumption is still the main places supermarkets(23.8%)and markets(34.5%),the Internet consumption(3.8%),chi-square test showed that when buying beef consumers tend to age 18 to 30 stocks in the supermarket to buy beef.Consumers over 40 are more likely to buy beef in the vegetable market.Consumers are more likely to want new products,so they will consider logistics time,storage time,and network shopping,which doesn't guarantee the quality of meat.3.Consumers more weight is given to the sensory characteristics is fresh degree(23.4%),tenderness(18.6%),color(14.8%),a measure of obesity(12.7%).Is the premise of guarantee the quality of meat fresh degree,followed by the tender degrees,consumers prefer beef tenderness,moderate,cutting method,beef parts,processing technology will affect the tenderness of beef.The color directly affects the consumers' evaluation of the beef,which mainly depends on the area of the purchase(subcutaneous fat,muscle fat)and cooking style.4.Consumers tend to beef products packaging vacuum packaging(37.45),pallet packaging(30.3%),the way of packing,in the taste of beef,like sweet(23.9%)and spicy in the majority(19.3%),according to the chi-square test significant differences between different age groups and 18 to 30 years most of the consumers in the leisure food choice beef(50%),and article 40 and older consumers prefer beef(28.57%),aimed at young consumers can develop new sweet or spicy beef vacuum packing,beef stick.Consumers over 40 can choose plain or salty beef jerky.5.When consumer is buying part meat choose tendon(21.9%)and pork(17.3%),abdominal meat(11.8%),commonly used way of cooking have sauced beef consumers(20.3%),beef stew(16.0%),Fried steak(14.9%),it is related to the characteristics of the beef is not easy to cook.Buy the tendon and make the beef6.When consumer is choosing beef products to select different,according to the chisquare test,significant difference was found in men and women don't like Fried food consumers,this is because the Fried foods contain a lot of fat,for health reasons women consumers more consumers than men don't like Fried food.Therefore,it should be avoided to develop Fried foods that attract female consumers.7.After investigation found that at present the main problem is the price of beef products is higher(21.7%),breed is too single(16.6%),not the coca(13.5%),and product information is not clear(11.2%),the main reason is the high cost of beef cattle production,expensive(50 yuan/kg).Traditional beef products are constrained by the production condition,which makes it difficult to diversify.In order to keep the beef in storage,the taste decreases.There are many products on the market that are not regulated,which is a potential safety hazard for consumers.Suggestions in this paper,summarized the following several aspects:The factory needs to strengthen the health situation of beef production,in order to strengthen the supervision of the government,introduction of traceability system can be convenient to track down to beef.The factory's information on beef and its products is necessary to improve the beef market to reassure consumers.To promote the development and production of new products,meet the increasing demand of consumers,and make good and inexpensive beef food.Reduce the production cost of beef and its products to meet the consumption demand of low-income people.