Research On Product Image Form Design On The Basis Of Scenario Approach

Perceptual demand of product is gradually recognized by the people-oriented society,Kansei design has become a new focus of design industry,and product's form has emotional,aesthetic personality requirements under the perceptual consumption.Image is an important category of Chinese traditional aesthetic theory,image model become an important method of product emotional design,strengthening the image form application research in product design,perfect its design theory,is advantageous to the development of design pattern has its own national characteristics.The research object is design the product image form to the internal level,combined with using the method of Scenario and Kansei Engineering research of product image design.In order to define the design goal,the first to study the image expression of product form.Analyses differences in imagery concept between Chinese and western,elaborated the meaning of product image,and discuss how to form a specific image by product form.According to research users' cognitive processes of product image,analysis of the user and the designer's perception of the image differences and convey model,and analysis of the morphological characteristics,function characteristics and emotional characteristics of product image form,puts forward the three levels model of the image expression of product form.User-centered Scenario unify the "emotion" and "scene",to help achieve aesthetic image of products.Larger image perception differences due to the user and the designer,in front of the product design should take advantage of Kansei Engineering,study the user perception of product form image,and find the perceptual image and design elements,to guide the design process.This topic through exposition of Scenario's concept and characteristic,determine its design process,analyzes the advantages and limitations of Scenario,using the method of Kansei Engineering make up the faults of Scenario,puts forward product image form design program on the basis of Scenario approach.Finally,rice cooker design case as a practice,were described the work flow and concrete design method of product image form design based on Scenario approach in detail,the design scheme for image perception evaluation,verified its feasibility and effectiveness of this design process,has the certain reference value to the research on product image design,to improve product development of humanization,emotion and innovation.