Research On Multiculturalism Formulation Of Chinese Mascots

Mascots has a long and glorious history in China,which is an important part of Chinese auspicious-culture. The production and development of mascots has a close relationship to the development of Chinese historical culture.The development track of mascots and the development track of Chinese historical culture complement each other. The change of historical culture have a profound effect on the development of mascots in different stages. The development of mascots' cultural concept experienced three important periods through the longitudinal dimension of history. Primitive society is not only origins of human civilization, but also the germination of mascots. The historical culture of Primitive society is base on the intrinsic culture of mascots. Ignorance of nature,which make the concept of animism is deeply rooted among the people.through the moral action, mascots was appeared in that situation.For example,Celestial belief and Totem.The ancient society was the prosperity period brought a major changes,which has an honored place in the Chinese history. The development of culture have a deeply effect on the development of ancient culture and mascots. Through the development of Buddhism?Taoism ?Confucianism permeating into various spheres of people's living and thinking. Religious mascots appeared in people's vision,and became a necessary thing in daily life. The consequence of modern mascots beyond the original mascots on content and form are the result of modern conception. Mascots gradually became multiculturalism thing under the fusion concept.for example, Jade mascot, Longfeng totem mascot. There are so many people trust mascot could take future and happy to them, and they help mascots establishment of authority to a certain extent.Mascots under the influence of modern concept are development and reform further to a certain extent. The concept of modern culture was added in the connotation of mascots. Mascots have a significant change on the external shape. The change is not only in external shape, but also in the material and scope. Mascots play an important role in business activities, gradually become the darling of the business activities, is get close to daily lives.The paper aims at discussing the reason of the development and change of the mascots through analysis the typical cultural idea in different historical period. Mascots invested multicultural concept for millions of years, to be the leading role in daily live. Mascots are omnipresent. They are respected as totem, or ancestral mascots, or the sign of a large-scale activities.