An Analysis Of Privacy Ethics In Internet Marketing

With the development of information technology,Internet information technology is changing with each passing day,which promotes the liberation and innovation of productivity,improves the operation mode of business,and changes the marketing form into the mode of digitization and informatization.The development of Internet technology deeply promotes the commercial marketing activities.These marketing activities through the Internet technology flourish,deeper into the crowd,more clearly understand the different needs of consumers,and make more accurate prediction of consumer behavior.Although Internet marketing has shown its excellent vitality and vitality,what needs more attention is that the privacy ethical issues involved in Internet marketing activities are also increasing,and personal privacy is also facing more and more threats and violations,and more and more ethical issues are emerging.Personal information security is becoming more and more important.Starting from the Internet marketing activities,and combined with the double cross of privacy ethics,this paper studies the privacy ethics issues involved in Internet marketing,defines the privacy of the individual and the public,and combines the definition of network privacy under reductionism and functionalism,which not only affirms the personal human rights,but also considers the protection of privacy.From the dual perspectives of marketing and ethics,we pay special attention to the various manifestations of privacy Ethics Anomie in Internet marketing activities,including its negative effects and root causes,as well as the application of big data technology.There are different reasons for the privacy problem in Internet marketing,but its root problem should return to people themselves.The limitations of technology and law lead to the privacy problem should pay more attention to its ethical dimension,which means that it is urgent to build ethical norms in line with the current development of socialism with Chinese characteristics.This paper systematically summarizes the privacy issues under Internet marketing from the aspects of society,marketing subject,network technology and consumers,and from the perspective of ethics,criticizes and reviews them ethically,summarizes the ethical principles according to different subjects,and summarizes the practice norms,so as to provide guidance for the practice of subjects.According to the comparison and summary of the practice path of privacy ethics issues involved in Internet marketing at home and abroad,this paper emphasizes that the practice path of privacy ethics protection must return to the basic value,dialectically combines with the excellent practice of various countries,and finally puts forward specific ethical countermeasures for micro technical problems,so as to supplement the lack of ethical dimension Countermeasures in Internet marketing.