Research On The Development Of Cultural Industry And Tourism Industry Integration Of Xi’an

Since the 20 th century, the development of industrial integration as a new form,become the consensus of the world, and spread across the globe, especially the integration of cultural industries and the tourism industry, showing a strong growth momentum, great boosting the overall level of development of the world tourism economy. Xi’an has a world-famous historical and cultural city in the world, is the birthplace of Chinese civilization, history and cultural heritage, historical accumulation of heavy and unique tourism resources. Therefore, the development of Xi’an cultural industries and tourism industry integration is the only way to carry out the strategic transformation of urban tourism and sustainable scientific development.Based on the thinking of industrial integration, the application of a literature survey,summarize, case studies and other methods, the status of cultural industries and the tourism industry at home and abroad to sort discriminate concepts and theories related industries, cultural industries and tourism industry, analyze factors affecting integration mechanism, path and mechanism for the cultural industry and tourism industry convergence in Xi’an City were analyzed, summarized the advantages of integration, to identify weaknesses and problems, combined with the successful experience of Qujiang cultural industry and tourism industry development, put forward Xi’an Cultural Industry and integration of the development of the tourism industry recommendations and responses: improve the policy system and legal protection mechanisms; expand its guiding consumer demand increase; innovation management; enhance cultural tourism brand creative forming characteristics; the depth of integration and cultural tourism resources; improve personnel training system.