Chunmei Dance School Brand Design Research

Brand is a name,term,marks and patterns or symbols,or their mutual combination.it's often used to identify a particular seller or group of sellers' products or services,it's an intangible asset,which is full of well-known,recognition,cultural,spiritual power and beyond time,space.As for schools,the brand can play an important role in promoting the development of the school,improving the quality of running a school and social awareness.After the theory of enterprise brand,brand of the schools in recent years has become a new hotspot in the field of education,the characteristics of school culture require their own business and the accumulation of every little bit of detail,to integrate their resources and advantages,enhance the awareness and reputation of the school.Different from the common school,Dance school is a kind of art schools.As for dance school,the brand not only be the normal significance,but also on behalf of the school's art level,therefore,when shaping the brand of dance school,we need to be more targeted.Chunmei dance school is a dance training school which run by the community.In the school's 15 years history,it's brand has been maintained the level at the beginning of the school,which logo combined only by the first letter of name and using a simple color.That affect the development of the school,so there is a real need to reshape the brand for Chunmei dance school,this paper collect relevant material of the school,analysis the school's culture,characters,and then research the school's brand reshape theory,do a series of practical design related to the brand.In theoretical research,firstly from the school brand design theory analysis,expounds the purpose and significance of Chunmei dance school brand,summarizes the methods and steps of brand image.After a thorough investigation,,analysis the school culture,competition environment,education characteristics,by comparison with similar dance school,summarizes the school's brand image needs and characteristics.In the end,the author treat the traditional dance culture as the basic starting point of thd school' brand image reconstruction,and establishes the principles of the design content.In the design practice,start from the theoretical research,through the design of the school logo,visual recognition system and application of mobile phone,bring out the development concept and characteristics of the school,which will effectively spread the brand image of the school.The whole design process starting from the actual demand,through theoretical analysis,combination of theory and practice,and ultimately return to reality,the design work has been approved by the school's administrator,bring the school brand promotion big forward,it also have a certain guiding significance to the development of other dance schools,have certain reference significance for other school's brand design.