Study On Competitiveness Of Huizhou's Cultural Industry And Its Governmental Promotion Countermeasures

Cultural Industry is a sunrise industry in the 21st century.It is an important motive force to promote the economic and social development,and an important path to satisfy people's increasing demand of spirit and culture.It is also an important strategic fulcrum for a city to speed up industrial transformation and upgrading,and to promote the cultural soft power.As s national historic and cultural city,Huizhou has deep cultural connotation and great potential developmtent of cultural industry.In recent years,with the government's high attention and strong promotion,Huizhou's cultural industry has been experiencing rapid development,and regional competitiveness of cultural industry has been increasingly enhanced.However,comparing with other city's competitiveness of culture industry in Guangdong province and Huizhou's development prospect,Huizhou's competitiveness of cultural industry still has much room to be improved.Based on the theory of Michael E.Porter's Diamond Model,Industry management and government behavior,employing with both qualitative and quantitative research methods,considering from the factors of production element,demand condition,relevant industry,cultural enterprises and government behavior,using factor analysis method to build a evaluation system of competitiveness of cultural industry,the thesis summarized the status of competitiveness of Huizhou's cultural industry and analyzced the problems and the reasons behind.From the results of both qualitative and quantitative analysis,Huizhou's cultural industry has a sound production element system and a relatively mature market systems.Meanwhile,Culture enterprises develop well,and cultural industry policy system is becoming more and more complete.However,the competitiveness of Huizhou's cultural industry still has several problems,such as irrational industrial structure,uneven regional development,lack of local features and leading enterprises imperfect management system,and inoomplete policy system.There are some reasons for the problems,such as government's developing idea of cultural industry,systems of cultural industry,professional talents,and policy.Cultural industry can not develop without government's promotion.It is necessary for Huizhou's government to act positively to enhance the competitiveness of Huizhou's cultural industry.Therefore eventually,the thesis proposed targeted countermeasures,including to improve the system of talent policy,promote the integration of culture and finance industry,speed up the transformation of S&T achievements of cultural and creative industry,increase the cultural consumption demand,deepen the reform of cultural system,raise and introduce leading cultural enterprises,support the development of startups and small cultural business,enhance the network of public cultural service,and promote the prosperity of literary and artistic undertakings,etc.