| Chinese ritual culture is an important part of Chinese traditional culture.On the progress of the society plays a positive role.Play an active role in social progress.Since ancient times,China has paid attention to the "reciprocity between ritual and reciprocity." As early as the Spring and Autumn Period,it advocated etiquette,and for thousands of years it has formed a deep-rooted ritual culture.In the modern gift packaging design,to enhance their taste,to show its emotional appeal,can not do without cultural ceremony of the point.Ancient gifts include etiquette,gifts,etiquette,on behalf of love,admiration,and more used to deepen the feelings and enhance friendship."Gift" is more regarded as a kind of "etiquette." Since entering the modern society,the gift as an important carrier of human information,still convey this rich gift of information and content.As a typical "etiquette society",China presents gifts in daily life as a frequent and common occurrence.Gift is a manifestation and material carrier in social culture,which reflects the strong traditional features.In terms of functionality,the gift wrap plays the role of protecting the goods,transmitting the information,promoting the goods and communicating emotionally.With the material life of modern society is rich,gift packaging has gradually become a unique industry.Gift packaging design is not only the embodiment of ceremony culture,but also the main way to express ceremony culture.Therefore,the close combination of good courtesy culture and gift wrap design is today's mainstream trend.In recent years,gift packaging from the design,quality,channel,etc.to enhance the quality of gifts.Gift packaging design into the creation of traditional Chinese ritual culture will produce unexpected ideas,to vividly show the charm and content of the gift,enhance the sense of culture,so that the whole gift process,feel mellow ritual culture,artistic creativity as Tradition into life,to awaken people's emotional memory of the Chinese tradition.Summarizing the creation of Chinese modern gift packaging design based on Chinese ceremony culture,nothing less than "human","feeling" and "harmony" as the starting point: "people" as the starting point,"rational culture" as a support,digging Chinese traditional culture In the "and" as a manifestation."People"-human care.Pay attention to human relations.Thorough research on the factors.Maximize consumer demand for innovation,seeking information,seeking beauty,seeking interest,seeking different consumer psychology."Love"-Emotional appeals and moral meaning.One reason and one.Emphasis on friendship,pay attention to emotional expression of the psychological characteristics.Love ceremony culture is China's most esoteric and the most popular culture.With the background of ritual culture,careful consideration should be given to "feelings".Gift-giving friendship,the ultimate goal of gift packaging design is to make gifts through the "ceremony" of the bridge to each other a pleasant emotional experience.Grasp the emotional elements that should be expressed in the gift wrap,so that the design has affinity and emotional dialogue."harmony" is a social ideal.The values of Chinese ceremony culture are based on "harmony",emphasizing the harmony of the yin and yang,the harmony between man and nature,and the importance of human society,the harmony of human relationships and the harmony between man and nature.For gift packaging design,"and" is also essential to the meaning of the questions."And" and "people" together,unified in the "feelings" culture,constitute the eternal theme of gift packaging design.n the use of traditional cultural materials,how to digest and absorb is the key.Only by fully studying and deeply understanding the connotation of traditional culture can we flexibly apply,transform and integrate contemporary concepts of life.Avoid antiquity clay,apply mechanically.Accurate conception,positioning,bold innovation,with a new modern spirit to show the culture and feelings of the modern gift packaging design. |
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