Research On Crisis Management Strategy Of Public Emergencies By Local Government Under The New Media Environment

With the growing popularity of the Internet, new technology and application are increasingly developed. Some social we media, represented by Weibo and Wechat, have been an indispensable part of public life, which change people's living and thinking pattern as well as traditional public opinions. China has irreversibly entered a new media age of participation by all people and prominent we media. Meanwhile, due to high-incidence of our social contradictions and public emergencies by human or natural causes, new media become the amplifier of different contradictions, providing a good environment for public opinions. In recent years, many facts have proved it that under the environment of new media, quite a few local governments and officers are lack of knowledge in dealing with public emergencies crisis by dealing with it in the same old way. As a result, they are caught in a passive situation where some officers become victims of failure in crisis management. Also, some contradictions are intensified, leading to bad public image of government. More seriously, improper disposal of some public opinions leads to the public doubt of governing capacity of the party and government, even opposition between government and the public. Such are the cases of fire incident in Harbin, Weng'an incident in Guizhou province and PX project event in Maoming in Guangzhou province.In recent years, the development of new media has posed new questions and challenges of crisis management of public emergencies for all levels of local government. In view of this, with the current knowledge and experiences, the author simply analyzes and discusses this from the following five parts. The first part is about research background. It proposes the research questions and purposes by studying the research at home and abroad. The second part defines the core concepts in this paper and discusses them by combining some theories. In the third part, by discussing the typical examples of crisis responses in recent years, the author analyzes and summarizes our government's successful and unsuccessful experiences in crisis management of public emergencies under the new media environment. The fourth part analyzes new characteristics and stage of transmission of public opinions as well as new challenges and pressures of crisis management for local government under the new media environment. It concludes the bottleneck and problems of crisis management by our local government under the new media. The fifth part, based on the basic principles of crisis management by our local government under the new media, proposes the strategies of dealing with public emergencies. In this paper, by combining the theory and practice, the author hopes that this paper can be reference of crisis management for local government in theoretical and practical level.