Research On The Problems And Countermeasures Of Grassroots Government Network Public Opinion Management

Nowadays the Internet develops rapidly and the people's awareness of participating in politics is gradually increasing,the government's response to the challenges of online public opinion is becoming more and more serious.On the one hand,many false information will spread through the Internet,and some even break out to online public opinion crisis events,which are likely to cause small-scale instability,endanger the credibility of the government,and even threaten the national security.on the other hand,more and more people express their own demands through the network,and the government communicates with the people through the Internet platform,which is a challenge for the government's management mode,decision-making and so on.Therefore,it is of great significance for the government's administrative management to explore the management problems of the government's network public opinion work and put forward the network public opinion management and response measures.Based on media theory and crisis management theory,this paper uses literature review method and case analysis method,taking SF New Area government as an example,taking three kinds of public opinion events such as law enforcement,group events and land acquisition and demolition as typical cases,and analyzes the problems existing in the network public opinion management of local governments,and puts forward solutions in combination with the problems.It is necessary to improve ideological awareness,improve relevant laws,improve responsibility identification and other mechanisms,enhance the guidance ability of network public opinion,pay attention to the importance of network maintenance,improve professional skills,actively open government information,improve information transparency,such as opening media platforms such as e-government,expand open information channels,scientific management,further strengthen their own response ability and further stabilize the people The good image of the government of the public is the solid foundation for the future network public opinion management.The conclusions and management strategies of this paper provide some reference and experience for other local governments' Internet public opinion management and research strategies.