Study On The Administrative Microblog's Function On Government Public Relations

In recent years, our country from the central to local government departments at all levels paid more attention to the government public relations, and the government public relations has been treated as an important daily work. at the same time, with the popularity of Internet, the mode of "Internet+government affairs work" stand out from the crowd. The emergence of Administrative Microblog is the result of "Internet+government service", which improves the enthusiasm that the public is participate in political activities and enhances the government's ability to deal with public relations. It has played a vital significance to promote the harmonious development of social stability. Study on the Administrative Microblog's Function on Government Public Relations plays better on Administrative Microblog to participate in government decision-making efficiency.In this paper, I used the method of literature research, case analysis, etc.Through the analysis of the Administrative Microblog, the government public relation and the Study on the Administrative Microblog's Function on Government Public Relations, I analyze the existing problems on Study on the Administrative Microblog's Function on Government Public Relations, and there are the main problems,which are the imperfection of the information release platform,remain to broaden access to the people participate in the administration and discussion of state affairs, the imperfection of crisis the public oversight platform and the imperfection of the content and forms of public opinion guidance, etc. Then I selected more successful Administrative Microblog at present in Fujian province government, I analyzed and researched the four aspects, which are public opinion guiding, supporting platform construction, information release mechanism and how to respond to emergencies. at the same time, I analyzed and summed up the Suggestions of Study on the Administrative Microblog's Function on Government Public Relations. Through the above analysis and research, I summed up t the Suggestions of Study on the Administrative Microblog's Function on Government Public Relations, which are improving the information release platform, establishing and improving crisis management mechanism, Widening the new channel of the politics an people, and improving Administrative Microblog's public opinion on skills, it is to improve Administrative Microblog to promote the government public relations.