Research On The Government's Credibility Promotion In The Network Public Opinion Crisis

In recent years,the development of network s,has produced many new media network,such as BBS,Weibo,WeChat.Especially when the development of smart phones,prompting the network information spread faster and wider and wider impact.At the same time,our country is in the phase of social transformation,frequent public safety accidents and emergencies,likely to cause a network public opinion crisis,leading to a serious loss the government credibility.The development of network bring a new way to crisis management.On the one hand,the network for the government's administrative decision-making provides a lot of help.On the other hand,the network is the premise and foundation of network supervision and rights protection.At the same time,the network has brought new problems.First,it is due to network space characteristics such as freedom of speech,information transmission speed,easily will further enlarge,plus some criminals spreading rumors to mislead the public,if mishandled,crisis advance is likely to lead to network public opinion crisis,undermine social stability unity,damage to the image of the government.Combined with the age of the Internet users in China is relatively small and lack of social experience,ways of thinking is relatively lack of perceptual and rational,vulnerable to incite and do some irrational and even behavior.Second,the network behavior anomie phenomenon,is mainly refers to the network users in the network world inside some of the behavior violates the social norms and code of conduct.The government's credibility is very important for the government.This paper is under the background of network public opinion crisis,discusses how to enhance the government credibility.First,the concept,characteristics,influence factors of the government credibility,etc.Secondly,concrete analysis of the performance and reasons of the lack of the government credibility,the lack of performance including corruption,lack of transparency,slow decision-making,method is simple,and so on.Finally,through to the "Oriental star" the sinking of the research,according to government governance theory,put forward the our country present ways to enhance the government credibility under the network public opinion crisis,including efficiency,responsible,transparent,open,etc...