The Study On The Orientation Of Contemporary China's National Image

There is a big gap in China's domestic and international community on China's national image,the matter is not to discuss how big is the gap,but is how to make the international mainstream cognitive schema corresponds to the country's strategic intent,to reduce the international risks that country may face,and this is the function of the national image positioning:to eliminate the conflict between the domestic image and the international image,to create a favorable external environment for China's peaceful rise.This also constitutes the practical significance of this study.In this paper,the topic is on the Orientation of Contemporary China's National Image.It consists of introduction,text and conclusion,the text is divided into five parts.The first part is the "theoretical interpretation of national image positioning".First of all,after combing many scholars' definition of national image,and serving the theme of the study of national image orientation,this paper argues that,the national image is the international community to a certain country both objective and subjective cognition and evaluation.Then,it introduces the four steps of national image construction,they are:positioning,dissemination,feedback,adaptation.Among,positioning design is the foundation,dissemination is the key,feedback and adaptation is an important component.Finally,this paper summarizes the internal logic clue of the contemporary Chinese national image orientation.The second part is Mao Zedong established the "taking political security as the axis of the third world power" image positioning.The design of the contemporary China's national image begins with Mao Zedong.He according to judge the situation at home and abroad in the early years of the founding of new China,to maintaining the core national interests of political security and independent,the international xunited strategy of both unity and struggle was determined.And further clarified the orientation of the image of the third world country,which is characterized by independence,anti-imperialism and hegemony and peace-loving.The third part is the image orientation of;"developing country with the goal of economic development" established by Deng Xiaoping.This image orientation is Deng Xiaoping 's accurate judgment on China' s historical position,a clear definition of China's historical tasks at that time.After clearing the China's historical position,that is,"Is and will be in the primary stage of socialism for a long time",Deng Xiaoping further pointed out that the fundamental task of the primary stage of socialism is to develop the productive forces.Thus,established the thought of "the economic construction as the center".In the new period,establish a image of reform and opening up,stability,unity and peace,is the scientific design of China's national image by Deng Xiaoping.The fourth part is Xi Jinping established a "peaceful rise country with the pursuit of national rejuvenation"image positioning.Xi Jinping standing at the height of the overall situation of domestic and international to re-examine the relationship between China and the world,using the global thinking,creative thinking,strategic thinking,with the world vision and historical perspective,a profound insight into the overall characteristics of the times and development trends,advocates the concept of "peaceful development","win-win cooperation" to the international society,to promote set up the image of that China is "peaceful rise".Thus creating a favorable external environment for the realization of the great rejuvenation of the Chinese nation.The fifth part is a summary of the experiences of the clues of contemporary Chinese national image positioning.Combing the historical development of the contemporary Chinese national image positioning process,we can find out that although the core national interest concerns and the symbolic connotation and concrete practice of China are different at different stages,but we can also sum up some reasonable experience for the follow-Image positioning design reference,such as the system design of to achieve the axis of the interests,initiative planning based on the principles of independent,take national responsibility as a value lead,etc.