The Innovation Research On The Development Model Of Endowment Real Estate Development Enterprises Under The Trend Of Population Aging

According to the definition given by the United Nations,China has become an aging society,and the process of aging is speeding up.On the contrary,the endowment service system has not been well developed so far.The way to exploit the trillions of market benefiting from aging society is still exploring for endowment service enterprises.In the view of industry life cycle,domestic endowment real estate subject development,as an important part of the whole endowment industry system,is now in its initial stage.Recent years,some large traditional real estate development enterprises and insurance enterprises have begun to layout the development of endowment real estate and accumulated valuable experience.However,the traditional development and management mode exposed many problems and hindered the growth and development of endowment real estate when used in the development and management of endowment real estate,because of that endowment real estate is different from traditional real estate.This article,through a thorough study and analysis of the present domestic development situation,problems and successful experience,will probe the innovation and remodeling of domestic endowment real estate management model from financing,the organization of development system and marketing.Financing: according to the analysis of characteristics of domestic real estate financial market and endowment real estate industry,the article proposes the way to meet the financing demand in the process of growth and development by introducing insurance funds,optimizing the equity structure,taking advantage of PPP supportive polices and combined use of various financing tools including REITS.Organization development system and marketing: based on the analysis of needs hierarchy of potential aged customers,the article tries to build the functional combination design model and inter-industry strategic alliance in order to improve the product attractiveness and accumulate competitive advantage,and proposes the marketing innovation suggestions by weakening the financing function and create migratory birds-likely endowment mode according to the endowment real estate profit situation.This article will summarize the conclusion and put forward further research prospects on the basis of the study combined with specific case.