Research On The Optimization Of The Function Of The Government In The Management Of The Network Public Opinion On The WeChat

The emergence of e-government WeChat appeal, for the people in local government timely receiving wide release authoritative information provides a new channel, only scientific and reasonable application of this method, to give full play to its important role in network public opinion management. In recent years, from central to local levels are pushing "two micro end" (i.e. WeChat, e-government micro bo, the party and the client). With ever increasing public recognition for government affairs WeChat, e-government WeChat in frequent network public opinion, play a huge public opinion guide, effectively reducing the pressure on the government's public opinion. However, government affairs WeChat role in the management of network public opinion and the government expected there is a certain gap, how to promote e-government WeChat ability to participate in the network public opinion management become before academia and party committees and governments at all levels of a subject.This thesis mainly adopts the literature analysis, case study and comparative analysis, empirical analysis and other methods were studied. From the use and development of the current government affairs WeChat, with part of the government affairs WeChat in anhui province as an example, through literature analysis, the analysis summarizes the anhui provincial government WeChat participate in network public opinion management ways and insufficiency, through the questionnaire survey and sampling observation of anhui province government affairs WeChat has carried on the empirical research, according to the data analysis of e-government WeChat on the problems existing in the management of network public opinion, these problems include the promotion is not big enough, the specific location is not accurate, content quality is not high, the interactive system is imperfect, public opinion monitoring system and government affairs WeChat correlation degree is not high. Are put forward to solve these problems, WeChat overall layout and standardization, e-government WeChat daily operation management should be scientific, building e-government WeChat responding to network public opinion the optimization strategy of the emergency system of three aspects.