The Research On The Regulation And Guidance Of The Media Of Main Social Thoughts In Contemporary China

At present,China is faced with foreign pressure and domestic difficulties in the field of ideology.From the perspective of the foreign environment,international socialist movement is still at a low point.Meanwhile,westernizing and differentiating China is still the key goal of the Western countries.From the perspective of the domestic situation,since the time of the reform and opening up,the deep historical changes and the diversified development of social structure have been taking place,which lead to the appearance of a diversity of theories,the frequent conflicts of value,as well as the coexistence of the diversity of social thought.The tendency that some non-mainstream social trends fight against the mainstream ideology for the public opinion fields is more and more obvious.Moreover,non-mainstream social trends,using a variety of media,focus on the hot,difficult and people-concerned problems to make a fuss,so as to achieve the purpose of spreading their own ideas.Based on these,this paper hopes to explore how social thoughts disseminate their ideas through the media of social trends and help the Marxist mainstream ideologies effectively lead to various social trends.The main social thoughts in contemporary China include neo-liberalism,historical nihilism,western constitutional democracy,universal values,populism and nationalism.Four characteristics about the widespread of these ideas in China have been summed up as follows:First,the forms of social trends are more diversified and interactive;Second,the contents of social trends are more concerned about the interests of the demands;Third,the ways of transmission are more subtle and fragmentation;Fourth,the spread effect of group differences are more obvious.The western ideology has been impacted and infiltrated,while the reform of China has arrived in the crucial and vital period,which led various social contradictions highlighted.Furthermore,Marxism in China is marginalized,hollowed and labeled and the development of network information technology.All of the situations mentioned above are the main reasons for the widespread of current social thoughts in China.Besides,the development and spread of social thought,both the positive role of the construction of China's mainstream ideology,there are also negative effects.The wide development of social thoughts in China,mainly through the using of new media,universities and traditional media,which are three types of communication carrier.The new media,which is dominated by "Weibo,WeChat and the client",is the most important medium.Colleges and universities now become a great influence medium while the traditional media is still an important medium which can not be ignored.Therefore,it is not only necessary to create a clear and good ecological network space,but also to take the initiative to master the university ideological construction,at the same time it is also quite essential to play the positive role of traditional media in leading the social trends.