Research On The Network Consumption Of Old Age Group In The Perspective Of Marx's Consumption Theory

Population aging is a worldwide problem that has had a profound and lasting impact on human society.With the accelerated pace of population aging,China has also become one of the world's high degree of aging,is expected to 2055,China's aging will reach the peak,the elderly population will reach 400 million people(Source:"China Aging industry development report(2016)").At the same time,China's serious population aging brought about by many social problems,but also become the whole society had to pay attention to the topic.And in today's "Internet +"era,the rapid development and popularization of the Internet,it has become an indispensable daily tool,constantly subtle changes in people's way of life and consumption.Although in recent years,the main part of the network consumer market tilt to the young groups,but with the arrival of a serious trend of aging,the next few years,the elderly group of money,the proportion of free people will increase,with human-computer convergence and The number of elderly groups receiving network consumption will be greatly improved,its position in the network consumer market and share will continue to improve,the network consumer market structure will also be greatly changed.Therefore,in order to actively cope with the challenges of population aging,to build a harmonious and positive silver-haired society,which requires the Internet to promote the active aging society in the process of building the role.So that the elderly to catch the "Internet+" Express,the depth of the elderly consumer groups to explore the huge potential of domestic demand.Marx's theory of consumption as an important part of Marx's economic thought,through the criticism of the traditional political and economic scholars,multi angle,many aspects expounds the general theory and the connotation of consumption,dialectical materialism highly summarizes the consumption and production,distribution,exchange and consumption of the dialectical relationship between the essence and ultimate purpose,form a system of distinct consumption theory.Therefore,Marx's consumption theory an important theory basis for the development of China's consumer market as the old network,through investigation and research,in-depth analysis of the basic situation of China's elderly population network consumption,found that older age groups exist the problem of Internet skills shortage and old network market development,e-commerce service quality and marketing strategy in the aspects of network consumption in the process,and based on the analysis of the reasons to explore countermeasures to promote elderly Network consumption.The older age groups,the government,enterprises and network platform,community participation and efforts to broaden the network consumption market of the elderly in China,the adjustment of industrial structure,not only to achieve great effect of consumer driven economic growth to achieve the goal of transformation of national economy,and to improve the consumption structure of the elderly,improve the elderly population living level.In order to create a more comfortable,convenient and rich life for the elderly.