The Research On The Enhancement Strategy Of The Government Credibility In We-media Age

With the development of We-Media,it has become an important way to express their own interest's needs of different interest groups in the society.In We-Media Age,the government's behavior,the image is completely exposed under the supervision of the public.People can express their views on government behavior,to a certain period of time and to comment on the news from We-Media.In this context,how to improve the credibility of the government,how to win the trust of the public,how to deal with all kinds of emergency network public opinion crisis,are important issues that the government must face.Based on this,in this paper,since We-Media environment,the credibility of the government strategy as the main research content and on We-Media age,the government credibility status were analyzed on the basis of reference to enhance the credibility of the experience of foreign governments,around since the government credibility media promotion strategy to start a detailed discussion.This paper mainly contains five parts,five chapters.The first part,the introduction part,mainly for putting forward the topic research background,research status,research purpose and research methods is expounded,and on the topic,the main research content and research methods are introduced;the second part,the theory part.This paper mainly focuses on the theory of the topic,including We-Media and the government's credibility,and the influence of We-Media on the credibility of the government and the impact of the effect of a certain interpretation and analysis.The third part,the status quo.Mainly from the status quo of We-Media age government credibility analysis,including We-Media age,the government in the lack of credibility,the credibility of the government of the weakening of the analysis of the causes and hazards;the fourth part,introduced foreign government credibility has been based on the experience,combined with our government credibility status,put forward specific strategies for the credibility of the government's upgrading from media era;the fifth part,the conclusion part.This thesis mainly summarizes the achievements,shortcomings and future research directions of this thesis.