Research On The Application Of Government Microblog Under The Background Of Social Management Innovation

At present,our country is in the period of social transformation.With the rapid development of domestic economy,various social problems accumulated over a long period of time have emerged.The old concept of social management has been unable to adapt to the rapid development of modern society,so it is urgent for the government to innovate in social management.The key point of social management innovation lies in returning a social autonomous space,which emphasizes the self-management of social forces.At the same time,with the advent of digital new media era,micro-blog platform has increasingly become the most widely spoken and exchanged public opinion field in China.More and more government agencies have opened government micro-blog,and government micro-blog has become an important platform for communication and interaction between the government and the public.As an entry point for the government to realize the innovation of social management,government micro blog has become an effective means for the government to implement social management,and also a key way for the government to perform its duties in the new media era.However,there are many problems in the development of government micro-blog.For the government,how to apply government micro-blog scientifically and reasonably in the innovation of social management has become an urgent problem to be solved.Therefore,under the background of social management innovation,this paper studies government micro-blog,and makes in-depth analysis of its development,functional characteristics,information release,comments and responses,background management,etc.Through the study of these contents.the existing problems are summarized.Finally.under the background of social management innovation,the countermeasures and suggestions for improving and perfecting government micro-blog in social management innovation are put forward.Specifically,this paper is divided into five parts.The first part introduces the research background,significance and current research situation at home and abroad.The second part defines relevant concepts such as government micro-blog and elaborates the theoretical basis.The third part introduces the development status and application of government micro-blog in China.The fourth part summarizes the application practice and typical cases of Beijing government micro-blog.The fifth part aims at the application of government micro-blog in Beijing.This paper summarizes the existing problems and puts forward some countermeasures and suggestions to improve the application of government micro-blog in the context of social management innovation in China.I hope this paper will be helpful to the development and application of government micro-blog in China.