Research On The Lack Of Government Credibility In The We-media Age

In the 21 st century of information age,with the popularization and development of network technology and network application,a new era of we-media has been ushered in.At the same time,due to the constant upgrading of the network information technology,make the media platform and smartphone to achieve a perfect combination,so as to set off a major changes to the way the social public,such as weibo,WeChat,BBS,since the media has gradually become the mainstream social platform of daily public voice.It is important to note that since the we-media is the opportunities and challenges of double-edged sword,on the one hand,the media can make effective use of people of some policy of the government to get a positive response and support,and good publicity effect.On the other hand,as to enhance the public's awareness of democracy,public right to know calls for rising,but the government still shy in the face of the network public opinion,hidden and other traditional means of pipe pressure cannot placate public sentiment.Certain demands of the public can not be expressed,contradictions can not get proper treatment,which eventually produce the huge influence of strong impact in the will of the government credibility,the government in 'tashida trap ",what is more it will kill the progress of the society,result in the decline of the country.Based on our country's basic national conditions,through literature research,case analysis and experience summary method to analysis the media under the age of the challenges faced by our government credibility and tentative suggestions are put forward.According to the research,the reasons for the lack of credibility of government in the media era are from three aspects: government,social public and network environment.In the government side,the government since the lack of media literacy,officials lack basic network tool operation reasons of common sense,have the government information publicity for lack of timeliness,also has the government network emergency mechanism has not been established.On the one hand,the social public,on the one hand,can mislead the public value judgment by the disorder and distortion of information transmission in the media era.On the other hand,the herd mentality will also influence the government's credibility.In terms of the network environment,the lack of online public opinion monitoring,the misdirection of some opinion leaders and the absence of relevant laws and regulations are also the causes of the decline of the government's credibility.Based on the above factors,it is imperative to explore the path analysis of thegovernment's credibility in the media era.First of all,the government should improve the government's self-media literacy and correctly grasp the demands of public opinion.Second,strengthen the training of officials from the media tool operation technology and actively promote communication with the public.Third,we will actively open government affairs to ensure transparency of government information.Finally,establish a perfect network emergency mechanism.the social public,on the one hand,establishes the right values of citizens and guides the rational participation of citizens.On the other hand,we should overcome blind conformity and strengthen the rational participation of citizens.Network environment,first,strengthen the network server's terminal supervision.Second,cultivate position and opinion consensus opinion leaders,and focus on guiding the direction of public opinion.Third,we should attach importance to legislative oversight and regulate the online order.