An Empirical Study On The Theory Of Advertising In The Dissemination Of Art Education In Primary And Secondary Schools

Fine arts after nearly eight years of reform and innovation and development.In recent years,the \ "arts test heat\" of the more points the more big cake,either from the perspective of the interests of students themselves,or from the aspects of facing the university entrance exam,all lead to more students in the art field.Under the trend of The Times,the fine arts education become popular in today's education,and the enlightenment of the art of primary and secondary schools is the most important,how to play as a child good art foundation,cultivate the students' artistic cells,to express the artist's ideas and emotional state,be fine arts education professional teaching aim.Education itself is a teacher with knowledge as a tool for communication,teach students to think and work of a process.In the field of fine arts,education and advertising has a similar effect in the design,the essence of advertising is spread,the soul is creative,a good advertising works,can let the audience more acceptable brand awareness,to obtain the bigger economic benefits,social and psychological benefits.Because between art education and advertising has the same effect,and the two complement each other,advertising exist in the field of art education in order to achieve a better effect,and better art education can cultivate more excellent design talent into society.But the very nature of the advertising and the activities of the overall process caused by the author for the spread of advertisement type method used in the fine arts education in the idea,will use in advertising creative design methods in the design,add in another way as for today's art education,so as to get a better education communication effect.Through advertising type teaching method to use in the fine arts classroom teaching,so as to obtain a series of real and reliable information,it is concluded that a whole set of perfect teaching plan,not only causes the student to obtain new knowledge theory system and method of study,but also make the transmission type fine arts teaching method to get good teaching results,after put theory into art education practice,through the questionnaire survey on a visit to students,recognised by students of this advertisement type teaching way.