The Research On The Development Roads Of City Sport Service Complex In China

The City Sports Service Complex (shortened form CSSC) is not only the content of the development of the service industry, but also the important content and form of the unique characteristics of the development of sports industry. Since the "State Council on accelerating the development of the sports industry to promote a number of opinions on sports consumption" (2014 No. 46 document) issued, the city sports service complex has been highly concerned by the government, enterprises and scholars. It is very important to build city sports service complex around the sports venues for promoting the sports industry and related industries and enhancing economic and social benefits.By using the methods of dynamic comparison , expert interview and field trip, the paper analyzes the development of CSSC in China , that the development of city sports service complex can crack the problem, realize the venue operation venues sustainable development and become an important measure of supply side reforms. Encouragement and support of national and local policies, part of the stadium has a sports complex prototype and the successful experience of the commercial complex operation for days after the operation and management of sports complex provides the feasibility of support.By summarizing the domestic and international experience of developing sports service complex, the paper considered that development paths of the development of the existing large stadiums, the addition of service functions, the transformation of the existing commercial complex into a sports complex, and the comprehensive planning of the new stadium with the concept of sports complex. In the process of developing sports service complex, we should grasp the land transfer, policy convergence, public welfare and management issues, focusing on promoting the PPP mode, the introduction of modern enterprise system, the Current pilot set up a model of sports complex of effective promoting mechanism. Finally, the paper puts forward some countermeasures to promote the development of city sports service complex. The sports service complex should be included in the "13th Five-Year" plan,transform the existing large stadiums with the strength of state owned enterprises, play the dominant role of mixed ownership in sports complex operation, targeted tax and investment and financing support policies, Design a reasonable return on investors and the protection mechanism of rights and interests.