Research On Marketing Tactics Of Chang Sha Venice Chinese And English Nursery

ChangSha Venice Chinese and English Nursery,which is the private kindergarten in changsha,a professional proschool education enterprise,provides integration innovation education products to children between zero old and six old With the huge development potential in children educatin market it is important for enhancing the power of entity that makes a market idea,using probable marketing strategy.In this paper,the basic theory of marketing,in Venice for the English nursery marketing strategy case study,presented the basic ideas in kindergarten to participate in market competition.This thesis uses basic theory of marketing,studies the case of marketing strategy of ChangSha Venice Chinese and English Nursery and puts forward to the basic idea that the enterprise take in market.After introducing the nursery `s situation and problems,the thesis starts with introducing the nursery’s situation and environment,such as the basic situation,human resources,teaching and performance of nursery.Then it analyses policy environment,economic environment,technology and social culture environment.Secondly,by analyzing the nursery’s industry environment,such as competitors,suppliers,customers,potential competitors,the thesis analyses the advantage and disadvantage of the enterprise,as well as the opportunity threat to the industry with SWOT analysis method.Thirdly,the thesis confirms the enterprise’s marketing strategy,including enterprise’s market positioning and enterprise’s Marketing mix strategy.At the end,the thesis confirms the specific measure in implementation of the strategy,such as setting up a comprehensive marketing organization system,improving service system strengthening the construction and management of teaching staff,and strengthening the construction of nursery information portals.The idea and method in this paper will be used in the wok for making and taking out ofthe marketing strategy in Venice Chinese and English Nursery.